01. Challenge
Create name and brand image for a new OTT service, Netflix type, for the Middle East region (UEA, KSA and Kuwait) for viewing content from all types of devices.
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02. Solution
Presentation of product architecture and development of an entertainment platform with content for all types of users under the WAVO brand.
An "end to end" project using a dedicated transversal team present from the initial stage in creating naming and brand image, and operational for the entire duration of the development process.