01. Challenge
Create name and brand image for a new OTT service, Netflix type, for the Middle East region (UEA, KSA and Kuwait) for viewing content from all types of devices.
02. Solution
Presentation of product architecture and development of an entertainment platform with content for all types of users under the WAVO brand.
An "end to end" project using a dedicated transversal team present from the initial stage in creating naming and brand image, and operational for the entire duration of the development process.